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The differences between marketing/business development and business development directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing/business development and a business development director. Additionally, a business development director has an average salary of $117,784, which is higher than the $73,303 average annual salary of a marketing/business development.
The top three skills for a marketing/business development include product development, email campaigns and business development. The most important skills for a business development director are healthcare, CRM, and patients.
| Marketing/Business Development | Business Development Director | |
| Yearly salary | $73,303 | $117,784 |
| Hourly rate | $35.24 | $56.63 |
| Growth rate | 10% | 10% |
| Number of jobs | 184,993 | 153,601 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.
A business development director specializes in crafting plans and strategies to develop the relationship between the brand, clients, and other key characters in the industry. It is their responsibility to examine and understand everything about the brand and figure out which areas require improvement or changes. They must also conduct a thorough marketing analysis and remain updated on the latest trends in the market to identify new opportunities that would improve customer satisfaction. Furthermore, they must also communicate with all clients, even appear on public gatherings to strengthen brand awareness.
Marketing/business development and business development directors have different pay scales, as shown below.
| Marketing/Business Development | Business Development Director | |
| Average salary | $73,303 | $117,784 |
| Salary range | Between $48,000 And $111,000 | Between $72,000 And $192,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Massachusetts | New Mexico |
| Best paying company | Salesforce | alliantgroup |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing/business development and a business development director in terms of educational background:
| Marketing/Business Development | Business Development Director | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing/business development' and business development directors' demographics:
| Marketing/Business Development | Business Development Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.7% Female, 47.3% | Male, 72.3% Female, 27.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |