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Marketing/business development vs business development director

The differences between marketing/business development and business development directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing/business development and a business development director. Additionally, a business development director has an average salary of $117,784, which is higher than the $73,303 average annual salary of a marketing/business development.

The top three skills for a marketing/business development include product development, email campaigns and business development. The most important skills for a business development director are healthcare, CRM, and patients.

Marketing/business development vs business development director overview

Marketing/Business DevelopmentBusiness Development Director
Yearly salary$73,303$117,784
Hourly rate$35.24$56.63
Growth rate10%10%
Number of jobs184,993153,601
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a marketing/business development do?

A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.

What does a business development director do?

A business development director specializes in crafting plans and strategies to develop the relationship between the brand, clients, and other key characters in the industry. It is their responsibility to examine and understand everything about the brand and figure out which areas require improvement or changes. They must also conduct a thorough marketing analysis and remain updated on the latest trends in the market to identify new opportunities that would improve customer satisfaction. Furthermore, they must also communicate with all clients, even appear on public gatherings to strengthen brand awareness.

Marketing/business development vs business development director salary

Marketing/business development and business development directors have different pay scales, as shown below.

Marketing/Business DevelopmentBusiness Development Director
Average salary$73,303$117,784
Salary rangeBetween $48,000 And $111,000Between $72,000 And $192,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateMassachusettsNew Mexico
Best paying companySalesforcealliantgroup
Best paying industryFinanceFinance

Differences between marketing/business development and business development director education

There are a few differences between a marketing/business development and a business development director in terms of educational background:

Marketing/Business DevelopmentBusiness Development Director
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing/business development vs business development director demographics

Here are the differences between marketing/business development' and business development directors' demographics:

Marketing/Business DevelopmentBusiness Development Director
Average age3939
Gender ratioMale, 52.7% Female, 47.3%Male, 72.3% Female, 27.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing/business development and business development director duties and responsibilities

Marketing/business development example responsibilities.

  • Manage client RFP bidding process including initial presentation (vendor bid conference), bid-walks, reference checks, vendor communication.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Establish Facebook presence that emulates the personality of 'Bruce'.
  • Recruit and train web marketing teams that build websites, graphics, video, and SEO for clients.
  • Target the energy, lighting, military, aerospace, and consumer markets with CRM and SEO tools.
  • Edit supervisor's biographical information for LinkedIn
  • Show more

Business development director example responsibilities.

  • Create and manage business development, government affairs and public relations initiatives to achieve growth objectives for this correctional healthcare company.
  • Achieve access to SVP level resulting in significant new business.
  • Manage network services, e-ticketing and packaging solutions, CRM solutions, message management, and e-provisioning/identity management/security solutions.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Track all sales and marketing activities using a CRM program and analyze data to optimize business development approach and management
  • Collaborate with the marketing team to ensure laser focuse messages at all conferences and trade shows ensuring competitive logistics solution offerings.
  • Show more

Marketing/business development vs business development director skills

Common marketing/business development skills
  • Product Development, 9%
  • Email Campaigns, 7%
  • Business Development, 7%
  • Proposal Development, 5%
  • Market Research, 5%
  • Trade Shows, 4%
Common business development director skills
  • Healthcare, 9%
  • CRM, 5%
  • Patients, 4%
  • Customer Relationships, 4%
  • Account Management, 4%
  • Project Management, 4%

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