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The differences between marketing/business development and business development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing/business development and a business development manager. Additionally, a business development manager has an average salary of $100,769, which is higher than the $73,303 average annual salary of a marketing/business development.
The top three skills for a marketing/business development include product development, email campaigns and business development. The most important skills for a business development manager are customer service, CRM, and healthcare.
| Marketing/Business Development | Business Development Manager | |
| Yearly salary | $73,303 | $100,769 |
| Hourly rate | $35.24 | $48.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 184,993 | 215,309 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.
A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.
Marketing/business development and business development managers have different pay scales, as shown below.
| Marketing/Business Development | Business Development Manager | |
| Average salary | $73,303 | $100,769 |
| Salary range | Between $48,000 And $111,000 | Between $67,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | Salesforce | Shearman & Sterling |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing/business development and a business development manager in terms of educational background:
| Marketing/Business Development | Business Development Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing/business development' and business development managers' demographics:
| Marketing/Business Development | Business Development Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.7% Female, 47.3% | Male, 68.6% Female, 31.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |