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The differences between marketing/business development and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing/business development and a director of marketing & development. Additionally, a director of marketing & development has an average salary of $98,174, which is higher than the $73,303 average annual salary of a marketing/business development.
The top three skills for a marketing/business development include product development, email campaigns and business development. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Marketing/Business Development | Director Of Marketing & Development | |
| Yearly salary | $73,303 | $98,174 |
| Hourly rate | $35.24 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 184,993 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Marketing/business development and directors of marketing & development have different pay scales, as shown below.
| Marketing/Business Development | Director Of Marketing & Development | |
| Average salary | $73,303 | $98,174 |
| Salary range | Between $48,000 And $111,000 | Between $59,000 And $162,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Massachusetts | New York |
| Best paying company | Salesforce | Baker McKenzie |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing/business development and a director of marketing & development in terms of educational background:
| Marketing/Business Development | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing/business development' and directors of marketing & development' demographics:
| Marketing/Business Development | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.7% Female, 47.3% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |