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Marketing/business development vs director of sales & business development

The differences between marketing/business development and directors of sales & business development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing/business development, becoming a director of sales & business development takes usually requires 6-8 years. Additionally, a director of sales & business development has an average salary of $82,585, which is higher than the $73,303 average annual salary of a marketing/business development.

The top three skills for a marketing/business development include product development, email campaigns and business development. The most important skills for a director of sales & business development are value proposition, sales cycle, and CRM.

Marketing/business development vs director of sales & business development overview

Marketing/Business DevelopmentDirector Of Sales & Business Development
Yearly salary$73,303$82,585
Hourly rate$35.24$39.70
Growth rate10%5%
Number of jobs184,993163,561
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Average age3946
Years of experience108

What does a marketing/business development do?

A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.

What does a director of sales & business development do?

A director of sales & business development is responsible for monitoring the business and project plans, ensuring that the sales targets are met, according to project requirements and specifications. Directors of sales & business development perform data analysis to track business performance and identify opportunities to grow revenues and profits. They also coordinate with the clients and maintain healthy business relationships by enhancing their brand image on various platforms and reach the target audience. A director of sales & business development works closely with the marketing and sales team for public relations and marketing campaigns placement.

Marketing/business development vs director of sales & business development salary

Marketing/business development and directors of sales & business development have different pay scales, as shown below.

Marketing/Business DevelopmentDirector Of Sales & Business Development
Average salary$73,303$82,585
Salary rangeBetween $48,000 And $111,000Between $38,000 And $176,000
Highest paying CitySan Francisco, CAArlington, VA
Highest paying stateMassachusettsOregon
Best paying companySalesforceMastercard
Best paying industryFinanceTechnology

Differences between marketing/business development and director of sales & business development education

There are a few differences between a marketing/business development and a director of sales & business development in terms of educational background:

Marketing/Business DevelopmentDirector Of Sales & Business Development
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Marketing/business development vs director of sales & business development demographics

Here are the differences between marketing/business development' and directors of sales & business development' demographics:

Marketing/Business DevelopmentDirector Of Sales & Business Development
Average age3946
Gender ratioMale, 52.7% Female, 47.3%Male, 81.5% Female, 18.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between marketing/business development and director of sales & business development duties and responsibilities

Marketing/business development example responsibilities.

  • Manage client RFP bidding process including initial presentation (vendor bid conference), bid-walks, reference checks, vendor communication.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Establish Facebook presence that emulates the personality of 'Bruce'.
  • Recruit and train web marketing teams that build websites, graphics, video, and SEO for clients.
  • Target the energy, lighting, military, aerospace, and consumer markets with CRM and SEO tools.
  • Edit supervisor's biographical information for LinkedIn
  • Show more

Director of sales & business development example responsibilities.

  • Lead all client communications, in order to exceed expectations, retain business and increase ROI for brand partners.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Utilize SaaS to increase multimillion dollar business growth with portfolio of ~ clients.
  • Develop CRM, internal pipeline, and project management platform for reporting up and downstream.
  • Coach and supervise SaaS sales / product specialists to configure and coordinate technology deployment services.
  • Hire and direct a staff of five to teach consultative selling, digital products, new sales associate curriculum and CRM.
  • Show more

Marketing/business development vs director of sales & business development skills

Common marketing/business development skills
  • Product Development, 9%
  • Email Campaigns, 7%
  • Business Development, 7%
  • Proposal Development, 5%
  • Market Research, 5%
  • Trade Shows, 4%
Common director of sales & business development skills
  • Value Proposition, 6%
  • Sales Cycle, 6%
  • CRM, 5%
  • Revenue Growth, 5%
  • Leveraged, 5%
  • Lead Qualification, 4%

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