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The differences between marketing/business development and directors of sales & business development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing/business development, becoming a director of sales & business development takes usually requires 6-8 years. Additionally, a director of sales & business development has an average salary of $82,585, which is higher than the $73,303 average annual salary of a marketing/business development.
The top three skills for a marketing/business development include product development, email campaigns and business development. The most important skills for a director of sales & business development are value proposition, sales cycle, and CRM.
| Marketing/Business Development | Director Of Sales & Business Development | |
| Yearly salary | $73,303 | $82,585 |
| Hourly rate | $35.24 | $39.70 |
| Growth rate | 10% | 5% |
| Number of jobs | 184,993 | 163,561 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.
A director of sales & business development is responsible for monitoring the business and project plans, ensuring that the sales targets are met, according to project requirements and specifications. Directors of sales & business development perform data analysis to track business performance and identify opportunities to grow revenues and profits. They also coordinate with the clients and maintain healthy business relationships by enhancing their brand image on various platforms and reach the target audience. A director of sales & business development works closely with the marketing and sales team for public relations and marketing campaigns placement.
Marketing/business development and directors of sales & business development have different pay scales, as shown below.
| Marketing/Business Development | Director Of Sales & Business Development | |
| Average salary | $73,303 | $82,585 |
| Salary range | Between $48,000 And $111,000 | Between $38,000 And $176,000 |
| Highest paying City | San Francisco, CA | Arlington, VA |
| Highest paying state | Massachusetts | Oregon |
| Best paying company | Salesforce | Mastercard |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing/business development and a director of sales & business development in terms of educational background:
| Marketing/Business Development | Director Of Sales & Business Development | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing/business development' and directors of sales & business development' demographics:
| Marketing/Business Development | Director Of Sales & Business Development | |
| Average age | 39 | 46 |
| Gender ratio | Male, 52.7% Female, 47.3% | Male, 81.5% Female, 18.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |