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The differences between marketing/business development and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing/business development and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $73,303 average annual salary of a marketing/business development.
The top three skills for a marketing/business development include product development, email campaigns and business development. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Marketing/Business Development | Head Of Marketing | |
| Yearly salary | $73,303 | $137,829 |
| Hourly rate | $35.24 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 184,993 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Marketing/business development and heads of marketing have different pay scales, as shown below.
| Marketing/Business Development | Head Of Marketing | |
| Average salary | $73,303 | $137,829 |
| Salary range | Between $48,000 And $111,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Massachusetts | Washington |
| Best paying company | Salesforce | Meta |
| Best paying industry | Finance | Media |
There are a few differences between a marketing/business development and a head of marketing in terms of educational background:
| Marketing/Business Development | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing/business development' and heads of marketing' demographics:
| Marketing/Business Development | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.7% Female, 47.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |