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The differences between marketing/business development and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing/business development and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $73,303 average annual salary of a marketing/business development.
The top three skills for a marketing/business development include product development, email campaigns and business development. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing/Business Development | Marketing Lead | |
| Yearly salary | $73,303 | $104,664 |
| Hourly rate | $35.24 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 184,993 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing/business development and marketing leads have different pay scales, as shown below.
| Marketing/Business Development | Marketing Lead | |
| Average salary | $73,303 | $104,664 |
| Salary range | Between $48,000 And $111,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | Salesforce | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing/business development and a marketing lead in terms of educational background:
| Marketing/Business Development | Marketing Lead | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing/business development' and marketing leads' demographics:
| Marketing/Business Development | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.7% Female, 47.3% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |