Post job

Marketing/business development vs senior business development manager

The differences between marketing/business development and senior business development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing/business development and a senior business development manager. Additionally, a senior business development manager has an average salary of $129,638, which is higher than the $73,303 average annual salary of a marketing/business development.

The top three skills for a marketing/business development include product development, email campaigns and business development. The most important skills for a senior business development manager are healthcare, cloud, and business relationships.

Marketing/business development vs senior business development manager overview

Marketing/Business DevelopmentSenior Business Development Manager
Yearly salary$73,303$129,638
Hourly rate$35.24$62.33
Growth rate10%10%
Number of jobs184,993204,172
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a marketing/business development do?

A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.

What does a senior business development manager do?

As senior business development manager is mainly responsible for creating and maintaining solid relationships and making business decisions. They do plan ways to grow the business, find areas of client needs, manage business negotiations, and review and approve other business decisions. It is expected in their job to seamlessly complete target deadlines and delegate tasks to subordinates. Moreover, they should be able to have good working relationships with employees and clients, so good communication and interpersonal skills are necessary.

Marketing/business development vs senior business development manager salary

Marketing/business development and senior business development managers have different pay scales, as shown below.

Marketing/Business DevelopmentSenior Business Development Manager
Average salary$73,303$129,638
Salary rangeBetween $48,000 And $111,000Between $94,000 And $178,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateMassachusettsWashington
Best paying companySalesforceShearman & Sterling
Best paying industryFinanceManufacturing

Differences between marketing/business development and senior business development manager education

There are a few differences between a marketing/business development and a senior business development manager in terms of educational background:

Marketing/Business DevelopmentSenior Business Development Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing/business development vs senior business development manager demographics

Here are the differences between marketing/business development' and senior business development managers' demographics:

Marketing/Business DevelopmentSenior Business Development Manager
Average age3939
Gender ratioMale, 52.7% Female, 47.3%Male, 74.8% Female, 25.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing/business development and senior business development manager duties and responsibilities

Marketing/business development example responsibilities.

  • Manage client RFP bidding process including initial presentation (vendor bid conference), bid-walks, reference checks, vendor communication.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Establish Facebook presence that emulates the personality of 'Bruce'.
  • Recruit and train web marketing teams that build websites, graphics, video, and SEO for clients.
  • Target the energy, lighting, military, aerospace, and consumer markets with CRM and SEO tools.
  • Edit supervisor's biographical information for LinkedIn
  • Show more

Senior business development manager example responsibilities.

  • Manage the distributor/end user relationship in all accounts maintaining focus on emerging healthcare segments.
  • Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet.
  • Develop trusting, lucrative business relationships with key decision makers as a proponent of healthcare technology integration initiatives.
  • Execute first lighting IP agreement with Lumenetix.
  • Create technical system designs, write customer proposals, and provide sales support for IP video customer initiatives.
  • Help build application ISV group from ground-up including target markets, partner strategy, messaging, CRM, go-to-market programs.
  • Show more

Marketing/business development vs senior business development manager skills

Common marketing/business development skills
  • Product Development, 9%
  • Email Campaigns, 7%
  • Business Development, 7%
  • Proposal Development, 5%
  • Market Research, 5%
  • Trade Shows, 4%
Common senior business development manager skills
  • Healthcare, 7%
  • Cloud, 5%
  • Business Relationships, 5%
  • Account Management, 5%
  • Project Management, 4%
  • CRM, 4%

Browse executive management jobs