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The differences between marketing communications coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing communications coordinator, becoming an advertising coordinator takes usually requires 2-4 years. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for a marketing communications coordinator include press releases, project management and graphic design. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Marketing Communications Coordinator | Advertising Coordinator | |
| Yearly salary | $49,151 | $47,872 |
| Hourly rate | $23.63 | $23.02 |
| Growth rate | 19% | -8% |
| Number of jobs | 96,492 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 79% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Marketing communications coordinators and advertising coordinators have different pay scales, as shown below.
| Marketing Communications Coordinator | Advertising Coordinator | |
| Average salary | $49,151 | $47,872 |
| Salary range | Between $36,000 And $67,000 | Between $36,000 And $62,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | New Jersey | New York |
| Best paying company | Avid | AACSB |
| Best paying industry | Manufacturing | Real Estate |
There are a few differences between a marketing communications coordinator and an advertising coordinator in terms of educational background:
| Marketing Communications Coordinator | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing communications coordinators' and advertising coordinators' demographics:
| Marketing Communications Coordinator | Advertising Coordinator | |
| Average age | 37 | 44 |
| Gender ratio | Male, 24.6% Female, 75.4% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |