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The differences between marketing communications writers and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing communications writer, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing communications writer has an average salary of $70,481, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing communications writer include marketing campaigns, CRM and web content. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Marketing Communications Writer | Marketing Coordinator | |
| Yearly salary | $70,481 | $48,326 |
| Hourly rate | $33.89 | $23.23 |
| Growth rate | 4% | 19% |
| Number of jobs | 99,978 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Marketing communications writers and marketing coordinators have different pay scales, as shown below.
| Marketing Communications Writer | Marketing Coordinator | |
| Average salary | $70,481 | $48,326 |
| Salary range | Between $43,000 And $113,000 | Between $34,000 And $67,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Arrow Electronics | Keller Williams Capital Properties |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing communications writer and a marketing coordinator in terms of educational background:
| Marketing Communications Writer | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing communications writers' and marketing coordinators' demographics:
| Marketing Communications Writer | Marketing Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |