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The differences between marketing leads and sales leaders can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing lead, becoming a sales leader takes usually requires 4-6 years. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $68,699 average annual salary of a sales leader.
The top three skills for a marketing lead include digital marketing, marketing campaigns and project management. The most important skills for a sales leader are product knowledge, customer service, and sales floor.
| Marketing Lead | Sales Leader | |
| Yearly salary | $104,664 | $68,699 |
| Hourly rate | $50.32 | $33.03 |
| Growth rate | 10% | 5% |
| Number of jobs | 92,987 | 458,558 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 54% |
| Average age | 39 | 43 |
| Years of experience | 10 | 6 |
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
A Sales Leader's responsibility is more than just leading. Most of the tasks involve monitoring the progress of sales, creating strategies to attain financial gains, managing the workforce, and as well as suggesting and enforcing particular options that would be beneficial for the sales and the company. All while making sure that all actions adhere to the policies and standards of the company. Above all, a Sale's Leader must have the passion and determination to drive a team towards the company's goal.
Marketing leads and sales leaders have different pay scales, as shown below.
| Marketing Lead | Sales Leader | |
| Average salary | $104,664 | $68,699 |
| Salary range | Between $74,000 And $146,000 | Between $33,000 And $139,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | ZS |
| Best paying industry | Technology | - |
There are a few differences between a marketing lead and a sales leader in terms of educational background:
| Marketing Lead | Sales Leader | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 54% |
| Most common major | Business | Business |
| Most common college | University of Georgia | SUNY College of Technology at Delhi |
Here are the differences between marketing leads' and sales leaders' demographics:
| Marketing Lead | Sales Leader | |
| Average age | 39 | 43 |
| Gender ratio | Male, 50.8% Female, 49.2% | Male, 40.7% Female, 59.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.7% Asian, 6.9% White, 61.6% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 10% | 9% |