Marketing liaison vs certified medical technician

The differences between marketing liaisons and certified medical technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing liaison, becoming a certified medical technician takes usually requires 6-12 months. Additionally, a marketing liaison has an average salary of $41,472, which is higher than the $38,859 average annual salary of a certified medical technician.

The top three skills for a marketing liaison include home health, patients and customer service. The most important skills for a certified medical technician are patients, vital signs, and CPR.

Marketing liaison vs certified medical technician overview

	Marketing Liaison	Certified Medical Technician
Yearly salary	$41,472	$38,859
Hourly rate	$19.94	$18.68
Growth rate	19%	5%
Number of jobs	78,276	164,424
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 28%
Average age	37	44
Years of experience	6	12

What does a marketing liaison do?

A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.

What does a certified medical technician do?

Certified Medical Technicians are specialists in medical diagnoses by performing laboratory testing and analysis for hospitals and physicians. Their duties include lab sanitization to prepare for testing and collection, recording medical samples for testing, specimen preparation, blood drawing for donation and testing, and assisting physicians with sample collection as well as equipment handling in surgical rooms. They must also understand how to use complex and sensitive testing equipment such as cell counters, analyzers, microscopes, and centrifuges.

Marketing liaison vs certified medical technician salary

Marketing liaisons and certified medical technicians have different pay scales, as shown below.

	Marketing Liaison	Certified Medical Technician
Average salary	$41,472	$38,859
Salary range	Between $27,000 And $62,000	Between $28,000 And $53,000
Highest paying City	Newark, DE	Denton, TX
Highest paying state	Delaware	Alaska
Best paying company	Google	Favorite Healthcare Staffing
Best paying industry	Health Care	Health Care

Differences between marketing liaison and certified medical technician education

There are a few differences between a marketing liaison and a certified medical technician in terms of educational background:

	Marketing Liaison	Certified Medical Technician
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 28%
Most common major	Business	Nursing
Most common college	University of Pennsylvania	University of Connecticut

Marketing liaison vs certified medical technician demographics

Here are the differences between marketing liaisons' and certified medical technicians' demographics:

	Marketing Liaison	Certified Medical Technician
Average age	37	44
Gender ratio	Male, 30.9% Female, 69.1%	Male, 20.4% Female, 79.6%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 15.9% Unknown, 5.0% Hispanic or Latino, 14.6% Asian, 10.0% White, 53.8% American Indian and Alaska Native, 0.8%
LGBT Percentage	10%	8%

Differences between marketing liaison and certified medical technician duties and responsibilities

Marketing liaison example responsibilities.

Create sales analysis graphs through PowerPoint in addition to maintaining and managing corporate website.
Manage territory for a national rehabilitation company who specialize in head injury treatment; conduct patient clinical assessments.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Provide assistance to clinics in the management of their Facebook presence.
Experience with marketing and communications of device: responds to patient landing page inquires and Facebook messages.
Maintain a broad understanding of insurance contracts and language, Medicare and Medicaid guidelines, CMS/CMS-13 guidelines, etc.

Certified medical technician example responsibilities.

Maintain the cleanliness of storage areas, trays, centrifuges, refrigerators, freezers and work area.
Administer medications to patients according to their medication record as scheduled, as needed according to physician orders.
Perform laboratory test and procedures in areas including chemistry, hematology, urinalysis, coagulation, serology, and bacteriology.
Perform first aid and apply CPR when necessary.
Perform first aid or CPR during medical emergencies until paramedics arrive.
Assist the residents in their ADL needs and prepare their meals.

Marketing liaison vs certified medical technician skills

Common marketing liaison skills

Home Health, 26%
Patients, 16%
Customer Service, 16%
Rehabilitation, 7%
Referral Relationships, 4%
Business Plan, 4%

Common certified medical technician skills

Patients, 17%
Vital Signs, 12%
CPR, 8%
Administer Medications, 7%
Resident Care, 6%
HIPAA, 6%

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Marketing Liaison vs Certified Medical Technician

Updated January 8, 2025

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