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The differences between marketing liaisons and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing liaison and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $41,472 average annual salary of a marketing liaison.
The top three skills for a marketing liaison include home health, patients and customer service. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Marketing Liaison | Digital Marketing Consultant | |
| Yearly salary | $41,472 | $71,064 |
| Hourly rate | $19.94 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 78,276 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Marketing liaisons and digital marketing consultants have different pay scales, as shown below.
| Marketing Liaison | Digital Marketing Consultant | |
| Average salary | $41,472 | $71,064 |
| Salary range | Between $27,000 And $62,000 | Between $49,000 And $101,000 |
| Highest paying City | Newark, DE | Washington, DC |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Booz Allen Hamilton | |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a marketing liaison and a digital marketing consultant in terms of educational background:
| Marketing Liaison | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing liaisons' and digital marketing consultants' demographics:
| Marketing Liaison | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 30.9% Female, 69.1% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |