Marketing liaison vs liaison

The differences between marketing liaisons and liaisons can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing liaison, becoming a liaison takes usually requires 6-12 months. Additionally, a liaison has an average salary of $53,737, which is higher than the $41,472 average annual salary of a marketing liaison.

The top three skills for a marketing liaison include home health, patients and customer service. The most important skills for a liaison are patients, customer service, and home health.

Marketing liaison vs liaison overview

	Marketing Liaison	Liaison
Yearly salary	$41,472	$53,737
Hourly rate	$19.94	$25.84
Growth rate	19%	12%
Number of jobs	78,276	34,074
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 62%
Average age	37	43
Years of experience	6	12

What does a marketing liaison do?

A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.

What does a liaison do?

A liaison is a middle person responsible for collaborating different institutes, managing professional relationships to create benefiting results that would help a business' meet its goals and objectives. Duties of a liaison include facilitating communications, establishing partnership contract plans and procedures, managing conflicts, providing immediate resolution for concerns, and evaluating collaboration parameters. A liaison must be highly knowledgeable about the subject matters of the represented organization, handling inquiries, and coming up with strategic solutions to make the project successful.

Marketing liaison vs liaison salary

Marketing liaisons and liaisons have different pay scales, as shown below.

	Marketing Liaison	Liaison
Average salary	$41,472	$53,737
Salary range	Between $27,000 And $62,000	Between $30,000 And $95,000
Highest paying City	Newark, DE	Washington, DC
Highest paying state	Delaware	Washington
Best paying company	Google	Apple
Best paying industry	Health Care	Manufacturing

Differences between marketing liaison and liaison education

There are a few differences between a marketing liaison and a liaison in terms of educational background:

	Marketing Liaison	Liaison
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 62%
Most common major	Business	Business
Most common college	University of Pennsylvania	Northwestern University

Marketing liaison vs liaison demographics

Here are the differences between marketing liaisons' and liaisons' demographics:

	Marketing Liaison	Liaison
Average age	37	43
Gender ratio	Male, 30.9% Female, 69.1%	Male, 41.9% Female, 58.1%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 12.3% Unknown, 5.2% Hispanic or Latino, 18.2% Asian, 6.9% White, 55.2% American Indian and Alaska Native, 2.2%
LGBT Percentage	10%	11%

Differences between marketing liaison and liaison duties and responsibilities

Marketing liaison example responsibilities.

Create sales analysis graphs through PowerPoint in addition to maintaining and managing corporate website.
Manage territory for a national rehabilitation company who specialize in head injury treatment; conduct patient clinical assessments.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Provide assistance to clinics in the management of their Facebook presence.
Experience with marketing and communications of device: responds to patient landing page inquires and Facebook messages.
Maintain a broad understanding of insurance contracts and language, Medicare and Medicaid guidelines, CMS/CMS-13 guidelines, etc.

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Liaison example responsibilities.

Manage and increase social activity of the WVUncovered twitter account.
Manage and create original content for all social media platforms (twitter, instagram, tumblr).
Manage social media outlets for the organization; such as Facebook, update weekly status and weekly inspirational videos.
Educate physician group practices to reduce hospitalizations, increase positive patient outcomes & achieve meaningful use of EMR systems.
Perform assessments on ICU patients and market to many members of the health care team.
Work predominantly ICU cases, acquiring considerable experience with high-level complex patients.

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Marketing liaison vs liaison skills

Common marketing liaison skills

Home Health, 26%
Patients, 16%
Customer Service, 16%
Rehabilitation, 7%
Referral Relationships, 4%
Business Plan, 4%

Common liaison skills

Patients, 24%
Customer Service, 14%
Home Health, 10%
Rehabilitation, 5%
Social Work, 5%
Patient Care, 5%

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Updated January 8, 2025

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