Marketing liaison vs marketing and sales associate

The differences between marketing liaisons and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing liaison and a marketing and sales associate. Additionally, a marketing and sales associate has an average salary of $45,665, which is higher than the $41,472 average annual salary of a marketing liaison.

The top three skills for a marketing liaison include home health, patients and customer service. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.

Marketing liaison vs marketing and sales associate overview

	Marketing Liaison	Marketing And Sales Associate
Yearly salary	$41,472	$45,665
Hourly rate	$19.94	$21.95
Growth rate	19%	19%
Number of jobs	78,276	300,744
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a marketing liaison do?

A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.

What does a marketing and sales associate do?

A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.

Marketing liaison vs marketing and sales associate salary

Marketing liaisons and marketing and sales associates have different pay scales, as shown below.

	Marketing Liaison	Marketing And Sales Associate
Average salary	$41,472	$45,665
Salary range	Between $27,000 And $62,000	Between $30,000 And $69,000
Highest paying City	Newark, DE	Washington, DC
Highest paying state	Delaware	Washington
Best paying company	Google	McKinsey & Company Inc
Best paying industry	Health Care	Technology

Differences between marketing liaison and marketing and sales associate education

There are a few differences between a marketing liaison and a marketing and sales associate in terms of educational background:

	Marketing Liaison	Marketing And Sales Associate
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Marketing liaison vs marketing and sales associate demographics

Here are the differences between marketing liaisons' and marketing and sales associates' demographics:

	Marketing Liaison	Marketing And Sales Associate
Average age	37	37
Gender ratio	Male, 30.9% Female, 69.1%	Male, 45.6% Female, 54.4%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing liaison and marketing and sales associate duties and responsibilities

Marketing liaison example responsibilities.

Create sales analysis graphs through PowerPoint in addition to maintaining and managing corporate website.
Manage territory for a national rehabilitation company who specialize in head injury treatment; conduct patient clinical assessments.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Provide assistance to clinics in the management of their Facebook presence.
Experience with marketing and communications of device: responds to patient landing page inquires and Facebook messages.
Maintain a broad understanding of insurance contracts and language, Medicare and Medicaid guidelines, CMS/CMS-13 guidelines, etc.

Marketing and sales associate example responsibilities.

Manage online communication networks (Facebook, website) and build database by ____ consumers.
Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
Develop PowerPoint presentations for VP and consultants.
Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.

Marketing liaison vs marketing and sales associate skills

Common marketing liaison skills

Home Health, 26%
Patients, 16%
Customer Service, 16%
Rehabilitation, 7%
Referral Relationships, 4%
Business Plan, 4%

Common marketing and sales associate skills

Customer Satisfaction, 21%
Digital Marketing, 15%
Customer Service, 7%
Brand Management, 6%
ROI, 5%
Facebook, 3%

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Marketing Liaison
Marketing Liaison vs Marketing And Sales Associate

Updated January 8, 2025

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