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The differences between marketing liaisons and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing liaison and a marketing communications coordinator. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $41,472 average annual salary of a marketing liaison.
The top three skills for a marketing liaison include home health, patients and customer service. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Liaison | Marketing Communications Coordinator | |
| Yearly salary | $41,472 | $49,151 |
| Hourly rate | $19.94 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 78,276 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing liaisons and marketing communications coordinators have different pay scales, as shown below.
| Marketing Liaison | Marketing Communications Coordinator | |
| Average salary | $41,472 | $49,151 |
| Salary range | Between $27,000 And $62,000 | Between $36,000 And $67,000 |
| Highest paying City | Newark, DE | San Francisco, CA |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Avid | |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a marketing liaison and a marketing communications coordinator in terms of educational background:
| Marketing Liaison | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing liaisons' and marketing communications coordinators' demographics:
| Marketing Liaison | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 30.9% Female, 69.1% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |