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The differences between marketing & media managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing & media manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $81,741 average annual salary of a marketing & media manager.
The top three skills for a marketing & media manager include digital marketing, kpis and project management. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing & Media Manager | Assistant Marketing Manager | |
| Yearly salary | $81,741 | $94,094 |
| Hourly rate | $39.30 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,086 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing and Media Managers are responsible for overseeing the marketing initiatives and social media strategy of an organization. Their duties include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. They are responsible for monitoring content optimization, supervising the creation of promotional materials, and executing social media and digital marketing campaigns. Marketing and Media Managers also track social media key performance metrics and develop budget reports.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Marketing & media managers and assistant marketing managers have different pay scales, as shown below.
| Marketing & Media Manager | Assistant Marketing Manager | |
| Average salary | $81,741 | $94,094 |
| Salary range | Between $59,000 And $111,000 | Between $64,000 And $136,000 |
| Highest paying City | Seattle, WA | Portsmouth, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a marketing & media manager and an assistant marketing manager in terms of educational background:
| Marketing & Media Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing & media managers' and assistant marketing managers' demographics:
| Marketing & Media Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |