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The differences between marketing & media managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing & media manager and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $81,741 average annual salary of a marketing & media manager.
The top three skills for a marketing & media manager include digital marketing, kpis and project management. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing & Media Manager | Brand Marketing Manager | |
| Yearly salary | $81,741 | $91,940 |
| Hourly rate | $39.30 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,086 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing and Media Managers are responsible for overseeing the marketing initiatives and social media strategy of an organization. Their duties include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. They are responsible for monitoring content optimization, supervising the creation of promotional materials, and executing social media and digital marketing campaigns. Marketing and Media Managers also track social media key performance metrics and develop budget reports.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing & media managers and brand marketing managers have different pay scales, as shown below.
| Marketing & Media Manager | Brand Marketing Manager | |
| Average salary | $81,741 | $91,940 |
| Salary range | Between $59,000 And $111,000 | Between $64,000 And $131,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Manufacturing | Media |
There are a few differences between a marketing & media manager and a brand marketing manager in terms of educational background:
| Marketing & Media Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing & media managers' and brand marketing managers' demographics:
| Marketing & Media Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |