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The differences between marketing & media managers and content marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing & media manager and a content marketing manager. Additionally, a content marketing manager has an average salary of $84,566, which is higher than the $81,741 average annual salary of a marketing & media manager.
The top three skills for a marketing & media manager include digital marketing, kpis and project management. The most important skills for a content marketing manager are content marketing, digital marketing, and wordpress.
| Marketing & Media Manager | Content Marketing Manager | |
| Yearly salary | $81,741 | $84,566 |
| Hourly rate | $39.30 | $40.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,086 | 120,350 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing and Media Managers are responsible for overseeing the marketing initiatives and social media strategy of an organization. Their duties include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. They are responsible for monitoring content optimization, supervising the creation of promotional materials, and executing social media and digital marketing campaigns. Marketing and Media Managers also track social media key performance metrics and develop budget reports.
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
Marketing & media managers and content marketing managers have different pay scales, as shown below.
| Marketing & Media Manager | Content Marketing Manager | |
| Average salary | $81,741 | $84,566 |
| Salary range | Between $59,000 And $111,000 | Between $65,000 And $108,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a marketing & media manager and a content marketing manager in terms of educational background:
| Marketing & Media Manager | Content Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing & media managers' and content marketing managers' demographics:
| Marketing & Media Manager | Content Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |