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The differences between marketing & media managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing & media manager and an events marketing manager. Additionally, a marketing & media manager has an average salary of $81,741, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for a marketing & media manager include digital marketing, kpis and project management. The most important skills for an events marketing manager are digital marketing, event planning, and project management.
| Marketing & Media Manager | Events Marketing Manager | |
| Yearly salary | $81,741 | $80,575 |
| Hourly rate | $39.30 | $38.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,086 | 113,348 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing and Media Managers are responsible for overseeing the marketing initiatives and social media strategy of an organization. Their duties include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. They are responsible for monitoring content optimization, supervising the creation of promotional materials, and executing social media and digital marketing campaigns. Marketing and Media Managers also track social media key performance metrics and develop budget reports.
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Marketing & media managers and events marketing managers have different pay scales, as shown below.
| Marketing & Media Manager | Events Marketing Manager | |
| Average salary | $81,741 | $80,575 |
| Salary range | Between $59,000 And $111,000 | Between $59,000 And $108,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing & media manager and an events marketing manager in terms of educational background:
| Marketing & Media Manager | Events Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing & media managers' and events marketing managers' demographics:
| Marketing & Media Manager | Events Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 25.4% Female, 74.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |