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The differences between marketing & media managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing & media manager and a marketing account manager. Additionally, a marketing & media manager has an average salary of $81,741, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing & media manager include digital marketing, kpis and project management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing & Media Manager | Marketing Account Manager | |
| Yearly salary | $81,741 | $67,983 |
| Hourly rate | $39.30 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,086 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing and Media Managers are responsible for overseeing the marketing initiatives and social media strategy of an organization. Their duties include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. They are responsible for monitoring content optimization, supervising the creation of promotional materials, and executing social media and digital marketing campaigns. Marketing and Media Managers also track social media key performance metrics and develop budget reports.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing & media managers and marketing account managers have different pay scales, as shown below.
| Marketing & Media Manager | Marketing Account Manager | |
| Average salary | $81,741 | $67,983 |
| Salary range | Between $59,000 And $111,000 | Between $50,000 And $91,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Manufacturing | Energy |
There are a few differences between a marketing & media manager and a marketing account manager in terms of educational background:
| Marketing & Media Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing & media managers' and marketing account managers' demographics:
| Marketing & Media Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |