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The differences between marketing & media managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing & media manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $81,741 average annual salary of a marketing & media manager.
The top three skills for a marketing & media manager include digital marketing, kpis and project management. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing & Media Manager | Marketing Lead | |
| Yearly salary | $81,741 | $104,664 |
| Hourly rate | $39.30 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,086 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing and Media Managers are responsible for overseeing the marketing initiatives and social media strategy of an organization. Their duties include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. They are responsible for monitoring content optimization, supervising the creation of promotional materials, and executing social media and digital marketing campaigns. Marketing and Media Managers also track social media key performance metrics and develop budget reports.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing & media managers and marketing leads have different pay scales, as shown below.
| Marketing & Media Manager | Marketing Lead | |
| Average salary | $81,741 | $104,664 |
| Salary range | Between $59,000 And $111,000 | Between $74,000 And $146,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing & media manager and a marketing lead in terms of educational background:
| Marketing & Media Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing & media managers' and marketing leads' demographics:
| Marketing & Media Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |