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The differences between marketing & media managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing & media manager and a marketing manager/project manager. Additionally, a marketing & media manager has an average salary of $81,741, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a marketing & media manager include digital marketing, kpis and project management. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Marketing & Media Manager | Marketing Manager/Project Manager | |
| Yearly salary | $81,741 | $78,368 |
| Hourly rate | $39.30 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,086 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing and Media Managers are responsible for overseeing the marketing initiatives and social media strategy of an organization. Their duties include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. They are responsible for monitoring content optimization, supervising the creation of promotional materials, and executing social media and digital marketing campaigns. Marketing and Media Managers also track social media key performance metrics and develop budget reports.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Marketing & media managers and marketing manager/project managers have different pay scales, as shown below.
| Marketing & Media Manager | Marketing Manager/Project Manager | |
| Average salary | $81,741 | $78,368 |
| Salary range | Between $59,000 And $111,000 | Between $56,000 And $109,000 |
| Highest paying City | Seattle, WA | Carson City, NV |
| Highest paying state | Washington | Nevada |
| Best paying company | Meta | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing & media manager and a marketing manager/project manager in terms of educational background:
| Marketing & Media Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing & media managers' and marketing manager/project managers' demographics:
| Marketing & Media Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |