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The differences between marketing product coordinators and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing product coordinator, becoming a coordinator takes usually requires 6-12 months. Additionally, a marketing product coordinator has an average salary of $50,873, which is higher than the $41,599 average annual salary of a coordinator.
The top three skills for a marketing product coordinator include digital marketing, product development and email marketing. The most important skills for a coordinator are customer service, patients, and excellent organizational.
| Marketing Product Coordinator | Coordinator | |
| Yearly salary | $50,873 | $41,599 |
| Hourly rate | $24.46 | $20.00 |
| Growth rate | 19% | 12% |
| Number of jobs | 133,980 | 151,508 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 57% |
| Average age | 37 | 43 |
| Years of experience | 6 | 12 |
A marketing product coordinator supports and coordinates the marketing department's initiatives. A marketing product coordinator's duties are conducting market research to determine customer trends and preferences, setting up tracking systems for online marketing activities, designing and implementing marketing activities, and ensuring products get to the market and to the right customers. They may also be required to analyze sales data, prepare forecasts, track progress with marketing managers and marketing specialists, and collaborate with the design department to produce promotional materials.
Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.
Marketing product coordinators and coordinators have different pay scales, as shown below.
| Marketing Product Coordinator | Coordinator | |
| Average salary | $50,873 | $41,599 |
| Salary range | Between $30,000 And $84,000 | Between $27,000 And $61,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Alaska |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a marketing product coordinator and a coordinator in terms of educational background:
| Marketing Product Coordinator | Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing product coordinators' and coordinators' demographics:
| Marketing Product Coordinator | Coordinator | |
| Average age | 37 | 43 |
| Gender ratio | Male, 28.9% Female, 71.1% | Male, 36.3% Female, 63.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.7% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1% |
| LGBT Percentage | 10% | 11% |