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The differences between marketing product coordinators and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing product coordinator and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $50,873 average annual salary of a marketing product coordinator.
The top three skills for a marketing product coordinator include digital marketing, product development and email marketing. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Marketing Product Coordinator | Digital Marketing Consultant | |
| Yearly salary | $50,873 | $71,064 |
| Hourly rate | $24.46 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 133,980 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing product coordinator supports and coordinates the marketing department's initiatives. A marketing product coordinator's duties are conducting market research to determine customer trends and preferences, setting up tracking systems for online marketing activities, designing and implementing marketing activities, and ensuring products get to the market and to the right customers. They may also be required to analyze sales data, prepare forecasts, track progress with marketing managers and marketing specialists, and collaborate with the design department to produce promotional materials.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Marketing product coordinators and digital marketing consultants have different pay scales, as shown below.
| Marketing Product Coordinator | Digital Marketing Consultant | |
| Average salary | $50,873 | $71,064 |
| Salary range | Between $30,000 And $84,000 | Between $49,000 And $101,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New Jersey |
| Best paying company | - | Booz Allen Hamilton |
| Best paying industry | - | Manufacturing |
There are a few differences between a marketing product coordinator and a digital marketing consultant in terms of educational background:
| Marketing Product Coordinator | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing product coordinators' and digital marketing consultants' demographics:
| Marketing Product Coordinator | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.9% Female, 71.1% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.7% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |