Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing product coordinators and marketers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing product coordinator and a marketer. Additionally, a marketing product coordinator has an average salary of $50,873, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a marketing product coordinator include digital marketing, product development and email marketing. The most important skills for a marketer are digital marketing, community events, and search engine marketing.
| Marketing Product Coordinator | Marketer | |
| Yearly salary | $50,873 | $39,944 |
| Hourly rate | $24.46 | $19.20 |
| Growth rate | 19% | 19% |
| Number of jobs | 133,980 | 23,165 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 59% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing product coordinator supports and coordinates the marketing department's initiatives. A marketing product coordinator's duties are conducting market research to determine customer trends and preferences, setting up tracking systems for online marketing activities, designing and implementing marketing activities, and ensuring products get to the market and to the right customers. They may also be required to analyze sales data, prepare forecasts, track progress with marketing managers and marketing specialists, and collaborate with the design department to produce promotional materials.
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
Marketing product coordinators and marketers have different pay scales, as shown below.
| Marketing Product Coordinator | Marketer | |
| Average salary | $50,873 | $39,944 |
| Salary range | Between $30,000 And $84,000 | Between $18,000 And $86,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Apple |
| Best paying industry | - | Technology |
There are a few differences between a marketing product coordinator and a marketer in terms of educational background:
| Marketing Product Coordinator | Marketer | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 59% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing product coordinators' and marketers' demographics:
| Marketing Product Coordinator | Marketer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.9% Female, 71.1% | Male, 52.2% Female, 47.8% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.7% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |