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Marketing product coordinator vs marketing and sales coordinator

The differences between marketing product coordinators and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing product coordinator and a marketing and sales coordinator. Additionally, a marketing product coordinator has an average salary of $50,873, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a marketing product coordinator include digital marketing, product development and email marketing. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Marketing product coordinator vs marketing and sales coordinator overview

Marketing Product CoordinatorMarketing And Sales Coordinator
Yearly salary$50,873$45,306
Hourly rate$24.46$21.78
Growth rate19%19%
Number of jobs133,98089,923
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a marketing product coordinator do?

A marketing product coordinator supports and coordinates the marketing department's initiatives. A marketing product coordinator's duties are conducting market research to determine customer trends and preferences, setting up tracking systems for online marketing activities, designing and implementing marketing activities, and ensuring products get to the market and to the right customers. They may also be required to analyze sales data, prepare forecasts, track progress with marketing managers and marketing specialists, and collaborate with the design department to produce promotional materials.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Marketing product coordinator vs marketing and sales coordinator salary

Marketing product coordinators and marketing and sales coordinators have different pay scales, as shown below.

Marketing Product CoordinatorMarketing And Sales Coordinator
Average salary$50,873$45,306
Salary rangeBetween $30,000 And $84,000Between $33,000 And $61,000
Highest paying City-Alameda, CA
Highest paying state-Delaware
Best paying company-AIG
Best paying industry-Professional

Differences between marketing product coordinator and marketing and sales coordinator education

There are a few differences between a marketing product coordinator and a marketing and sales coordinator in terms of educational background:

Marketing Product CoordinatorMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing product coordinator vs marketing and sales coordinator demographics

Here are the differences between marketing product coordinators' and marketing and sales coordinators' demographics:

Marketing Product CoordinatorMarketing And Sales Coordinator
Average age3737
Gender ratioMale, 28.9% Female, 71.1%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.7% White, 65.9% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing product coordinator and marketing and sales coordinator duties and responsibilities

Marketing product coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create and submit POs, expense reports, and device and seeding asset reports.
  • Develop strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a target email campaign.
  • Increase digital and traditional consumer engagement through Pinterest and blogs.

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Marketing product coordinator vs marketing and sales coordinator skills

Common marketing product coordinator skills
  • Digital Marketing, 18%
  • Product Development, 12%
  • Email Marketing, 11%
  • Market Research, 6%
  • Press Releases, 5%
  • Integrated Marketing, 5%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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