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The differences between marketing product coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing product coordinator and a marketing communications coordinator. Additionally, a marketing product coordinator has an average salary of $50,873, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing product coordinator include digital marketing, product development and email marketing. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Product Coordinator | Marketing Communications Coordinator | |
| Yearly salary | $50,873 | $49,151 |
| Hourly rate | $24.46 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 133,980 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing product coordinator supports and coordinates the marketing department's initiatives. A marketing product coordinator's duties are conducting market research to determine customer trends and preferences, setting up tracking systems for online marketing activities, designing and implementing marketing activities, and ensuring products get to the market and to the right customers. They may also be required to analyze sales data, prepare forecasts, track progress with marketing managers and marketing specialists, and collaborate with the design department to produce promotional materials.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing product coordinators and marketing communications coordinators have different pay scales, as shown below.
| Marketing Product Coordinator | Marketing Communications Coordinator | |
| Average salary | $50,873 | $49,151 |
| Salary range | Between $30,000 And $84,000 | Between $36,000 And $67,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Avid |
| Best paying industry | - | Manufacturing |
There are a few differences between a marketing product coordinator and a marketing communications coordinator in terms of educational background:
| Marketing Product Coordinator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing product coordinators' and marketing communications coordinators' demographics:
| Marketing Product Coordinator | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.9% Female, 71.1% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.7% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |