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The differences between marketing product coordinators and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing product coordinator, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $50,873 average annual salary of a marketing product coordinator.
The top three skills for a marketing product coordinator include digital marketing, product development and email marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Product Coordinator | Marketing Manager | |
| Yearly salary | $50,873 | $104,550 |
| Hourly rate | $24.46 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 133,980 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing product coordinator supports and coordinates the marketing department's initiatives. A marketing product coordinator's duties are conducting market research to determine customer trends and preferences, setting up tracking systems for online marketing activities, designing and implementing marketing activities, and ensuring products get to the market and to the right customers. They may also be required to analyze sales data, prepare forecasts, track progress with marketing managers and marketing specialists, and collaborate with the design department to produce promotional materials.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing product coordinators and marketing managers have different pay scales, as shown below.
| Marketing Product Coordinator | Marketing Manager | |
| Average salary | $50,873 | $104,550 |
| Salary range | Between $30,000 And $84,000 | Between $71,000 And $153,000 |
| Highest paying City | - | Menlo Park, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a marketing product coordinator and a marketing manager in terms of educational background:
| Marketing Product Coordinator | Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing product coordinators' and marketing managers' demographics:
| Marketing Product Coordinator | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 28.9% Female, 71.1% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.7% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |