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The differences between marketing product coordinators and product coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing product coordinator, becoming a product coordinator takes usually requires 1-2 years. Additionally, a marketing product coordinator has an average salary of $50,873, which is higher than the $50,707 average annual salary of a product coordinator.
The top three skills for a marketing product coordinator include digital marketing, product development and email marketing. The most important skills for a product coordinator are customer service, product development, and data entry.
| Marketing Product Coordinator | Product Coordinator | |
| Yearly salary | $50,873 | $50,707 |
| Hourly rate | $24.46 | $24.38 |
| Growth rate | 19% | 19% |
| Number of jobs | 133,980 | 74,640 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 65% |
| Average age | 37 | 46 |
| Years of experience | 6 | 2 |
A marketing product coordinator supports and coordinates the marketing department's initiatives. A marketing product coordinator's duties are conducting market research to determine customer trends and preferences, setting up tracking systems for online marketing activities, designing and implementing marketing activities, and ensuring products get to the market and to the right customers. They may also be required to analyze sales data, prepare forecasts, track progress with marketing managers and marketing specialists, and collaborate with the design department to produce promotional materials.
A Product Coordinator performs general clerical-related duties to support production managers, producers, and directors. They arrange off-sed productions, organize talent travel and meetings, control scheduling and calendars, maintain track billing and budgets, and make direct calls and take messages. These professionals program and supervise seminars and events. Besides assisting with campaign advertising and managing production assistants, and directing their day-to-day activities, production coordinators also coordinate production programs for print publications, online publications, television shows, and films.
Marketing product coordinators and product coordinators have different pay scales, as shown below.
| Marketing Product Coordinator | Product Coordinator | |
| Average salary | $50,873 | $50,707 |
| Salary range | Between $30,000 And $84,000 | Between $35,000 And $72,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | Wyoming |
| Best paying company | - | AbbVie |
| Best paying industry | - | Hospitality |
There are a few differences between a marketing product coordinator and a product coordinator in terms of educational background:
| Marketing Product Coordinator | Product Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Stanford University |
Here are the differences between marketing product coordinators' and product coordinators' demographics:
| Marketing Product Coordinator | Product Coordinator | |
| Average age | 37 | 46 |
| Gender ratio | Male, 28.9% Female, 71.1% | Male, 41.1% Female, 58.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.7% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 11.1% Unknown, 4.2% Hispanic or Latino, 18.9% Asian, 5.1% White, 60.1% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 10% | 6% |