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The differences between marketing project specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing project specialist and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $60,214 average annual salary of a marketing project specialist.
The top three skills for a marketing project specialist include project management, digital marketing and marketing campaigns. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Marketing Project Specialist | Digital Marketing Specialist | |
| Yearly salary | $60,214 | $60,359 |
| Hourly rate | $28.95 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 89,613 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing project specialist plays a vital role in a company's marketing team. They are primarily in charge of conceptualizing and developing marketing materials in adherence to the project's goals and objectives. They must also perform research and analysis to identify new project opportunities, assess existing materials, and resolve issues and concerns promptly and efficiently. Furthermore, as a marketing project specialist, it is essential to guide staff while implementing the company's policies and regulations, including its vision and mission.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Marketing project specialists and digital marketing specialists have different pay scales, as shown below.
| Marketing Project Specialist | Digital Marketing Specialist | |
| Average salary | $60,214 | $60,359 |
| Salary range | Between $46,000 And $77,000 | Between $44,000 And $81,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | ServiceNow | Meta |
| Best paying industry | Professional | Finance |
There are a few differences between a marketing project specialist and a digital marketing specialist in terms of educational background:
| Marketing Project Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing project specialists' and digital marketing specialists' demographics:
| Marketing Project Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 40.9% Female, 59.1% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |