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Marketing project specialist vs marketing and sales coordinator

The differences between marketing project specialists and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing project specialist and a marketing and sales coordinator. Additionally, a marketing project specialist has an average salary of $60,214, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a marketing project specialist include project management, digital marketing and marketing campaigns. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Marketing project specialist vs marketing and sales coordinator overview

Marketing Project SpecialistMarketing And Sales Coordinator
Yearly salary$60,214$45,306
Hourly rate$28.95$21.78
Growth rate19%19%
Number of jobs89,61389,923
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a marketing project specialist do?

A marketing project specialist plays a vital role in a company's marketing team. They are primarily in charge of conceptualizing and developing marketing materials in adherence to the project's goals and objectives. They must also perform research and analysis to identify new project opportunities, assess existing materials, and resolve issues and concerns promptly and efficiently. Furthermore, as a marketing project specialist, it is essential to guide staff while implementing the company's policies and regulations, including its vision and mission.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Marketing project specialist vs marketing and sales coordinator salary

Marketing project specialists and marketing and sales coordinators have different pay scales, as shown below.

Marketing Project SpecialistMarketing And Sales Coordinator
Average salary$60,214$45,306
Salary rangeBetween $46,000 And $77,000Between $33,000 And $61,000
Highest paying CitySeattle, WAAlameda, CA
Highest paying stateDelawareDelaware
Best paying companyServiceNowAIG
Best paying industryProfessionalProfessional

Differences between marketing project specialist and marketing and sales coordinator education

There are a few differences between a marketing project specialist and a marketing and sales coordinator in terms of educational background:

Marketing Project SpecialistMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing project specialist vs marketing and sales coordinator demographics

Here are the differences between marketing project specialists' and marketing and sales coordinators' demographics:

Marketing Project SpecialistMarketing And Sales Coordinator
Average age3737
Gender ratioMale, 40.9% Female, 59.1%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing project specialist and marketing and sales coordinator duties and responsibilities

Marketing project specialist example responsibilities.

  • Manage a page on Facebook of a poorly performing business and make efforts to improve that business.
  • Improve efficiency in project output by managing SEO project deliverables, including the allocation and budgeting of resources.
  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Maintain marketing contacts in DSA/MID CRM database.
  • Analyze commercial banking website traffic, display efficiency and SEO strategies.
  • Introduce HTML emails to improve quality, clarity and brevity of internal communications.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Marketing project specialist vs marketing and sales coordinator skills

Common marketing project specialist skills
  • Project Management, 12%
  • Digital Marketing, 11%
  • Marketing Campaigns, 10%
  • Channel Marketing, 8%
  • PowerPoint, 7%
  • CRM, 6%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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