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Marketing project specialist vs marketing communications coordinator

The differences between marketing project specialists and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing project specialist and a marketing communications coordinator. Additionally, a marketing project specialist has an average salary of $60,214, which is higher than the $49,151 average annual salary of a marketing communications coordinator.

The top three skills for a marketing project specialist include project management, digital marketing and marketing campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Marketing project specialist vs marketing communications coordinator overview

Marketing Project SpecialistMarketing Communications Coordinator
Yearly salary$60,214$49,151
Hourly rate$28.95$23.63
Growth rate19%19%
Number of jobs89,61396,492
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 83%
Average age3737
Years of experience66

What does a marketing project specialist do?

A marketing project specialist plays a vital role in a company's marketing team. They are primarily in charge of conceptualizing and developing marketing materials in adherence to the project's goals and objectives. They must also perform research and analysis to identify new project opportunities, assess existing materials, and resolve issues and concerns promptly and efficiently. Furthermore, as a marketing project specialist, it is essential to guide staff while implementing the company's policies and regulations, including its vision and mission.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

Marketing project specialist vs marketing communications coordinator salary

Marketing project specialists and marketing communications coordinators have different pay scales, as shown below.

Marketing Project SpecialistMarketing Communications Coordinator
Average salary$60,214$49,151
Salary rangeBetween $46,000 And $77,000Between $36,000 And $67,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateDelawareNew Jersey
Best paying companyServiceNowAvid
Best paying industryProfessionalManufacturing

Differences between marketing project specialist and marketing communications coordinator education

There are a few differences between a marketing project specialist and a marketing communications coordinator in terms of educational background:

Marketing Project SpecialistMarketing Communications Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing project specialist vs marketing communications coordinator demographics

Here are the differences between marketing project specialists' and marketing communications coordinators' demographics:

Marketing Project SpecialistMarketing Communications Coordinator
Average age3737
Gender ratioMale, 40.9% Female, 59.1%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing project specialist and marketing communications coordinator duties and responsibilities

Marketing project specialist example responsibilities.

  • Manage a page on Facebook of a poorly performing business and make efforts to improve that business.
  • Improve efficiency in project output by managing SEO project deliverables, including the allocation and budgeting of resources.
  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Maintain marketing contacts in DSA/MID CRM database.
  • Analyze commercial banking website traffic, display efficiency and SEO strategies.
  • Introduce HTML emails to improve quality, clarity and brevity of internal communications.
  • Show more

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Marketing project specialist vs marketing communications coordinator skills

Common marketing project specialist skills
  • Project Management, 12%
  • Digital Marketing, 11%
  • Marketing Campaigns, 10%
  • Channel Marketing, 8%
  • PowerPoint, 7%
  • CRM, 6%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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