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Marketing project specialist vs marketing & events coordinator

The differences between marketing project specialists and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing project specialist and a marketing & events coordinator. Additionally, a marketing project specialist has an average salary of $60,214, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a marketing project specialist include project management, digital marketing and marketing campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Marketing project specialist vs marketing & events coordinator overview

Marketing Project SpecialistMarketing & Events Coordinator
Yearly salary$60,214$41,447
Hourly rate$28.95$19.93
Growth rate19%19%
Number of jobs89,61384,375
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Average age3737
Years of experience66

What does a marketing project specialist do?

A marketing project specialist plays a vital role in a company's marketing team. They are primarily in charge of conceptualizing and developing marketing materials in adherence to the project's goals and objectives. They must also perform research and analysis to identify new project opportunities, assess existing materials, and resolve issues and concerns promptly and efficiently. Furthermore, as a marketing project specialist, it is essential to guide staff while implementing the company's policies and regulations, including its vision and mission.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Marketing project specialist vs marketing & events coordinator salary

Marketing project specialists and marketing & events coordinators have different pay scales, as shown below.

Marketing Project SpecialistMarketing & Events Coordinator
Average salary$60,214$41,447
Salary rangeBetween $46,000 And $77,000Between $31,000 And $54,000
Highest paying CitySeattle, WAJersey City, NJ
Highest paying stateDelawareNew Jersey
Best paying companyServiceNowA.T. Kearney
Best paying industryProfessionalStart-up

Differences between marketing project specialist and marketing & events coordinator education

There are a few differences between a marketing project specialist and a marketing & events coordinator in terms of educational background:

Marketing Project SpecialistMarketing & Events Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing project specialist vs marketing & events coordinator demographics

Here are the differences between marketing project specialists' and marketing & events coordinators' demographics:

Marketing Project SpecialistMarketing & Events Coordinator
Average age3737
Gender ratioMale, 40.9% Female, 59.1%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing project specialist and marketing & events coordinator duties and responsibilities

Marketing project specialist example responsibilities.

  • Manage a page on Facebook of a poorly performing business and make efforts to improve that business.
  • Improve efficiency in project output by managing SEO project deliverables, including the allocation and budgeting of resources.
  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Maintain marketing contacts in DSA/MID CRM database.
  • Analyze commercial banking website traffic, display efficiency and SEO strategies.
  • Introduce HTML emails to improve quality, clarity and brevity of internal communications.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Marketing project specialist vs marketing & events coordinator skills

Common marketing project specialist skills
  • Project Management, 12%
  • Digital Marketing, 11%
  • Marketing Campaigns, 10%
  • Channel Marketing, 8%
  • PowerPoint, 7%
  • CRM, 6%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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