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Marketing research coordinator vs market research analyst

The differences between marketing research coordinators and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research coordinator and a market research analyst. Additionally, a marketing research coordinator has an average salary of $57,307, which is higher than the $51,688 average annual salary of a market research analyst.

The top three skills for a marketing research coordinator include market research, analyze data and marketing campaigns. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.

Marketing research coordinator vs market research analyst overview

Marketing Research CoordinatorMarket Research Analyst
Yearly salary$57,307$51,688
Hourly rate$27.55$24.85
Growth rate19%19%
Number of jobs132,33771,240
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 72%
Average age3737
Years of experience66

Marketing research coordinator vs market research analyst salary

Marketing research coordinators and market research analysts have different pay scales, as shown below.

Marketing Research CoordinatorMarket Research Analyst
Average salary$57,307$51,688
Salary rangeBetween $42,000 And $78,000Between $36,000 And $73,000
Highest paying CityNew York, NYSeattle, WA
Highest paying stateWashingtonDelaware
Best paying companyNorthern TrustImply
Best paying industryFinanceTechnology

Differences between marketing research coordinator and market research analyst education

There are a few differences between a marketing research coordinator and a market research analyst in terms of educational background:

Marketing Research CoordinatorMarket Research Analyst
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing research coordinator vs market research analyst demographics

Here are the differences between marketing research coordinators' and market research analysts' demographics:

Marketing Research CoordinatorMarket Research Analyst
Average age3737
Gender ratioMale, 30.2% Female, 69.8%Male, 51.2% Female, 48.8%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing research coordinator and market research analyst duties and responsibilities

Marketing research coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Design PowerPoint presentations, marketing materials and publications.
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint

Market research analyst example responsibilities.

  • Manage thousands of accounts using CRM software such as SalesForce.
  • Lead CRM presentation including product demo with business benefits to the client.
  • Perform statistical analysis using Minitab and SPSS.
  • Conduct primary research of aftermarket warranty products and analyze results using SPSS.
  • Develop portfolio strategy and asset class allocation using performance analytics, current market data and trend forecasts.
  • Assist with CRM reporting in SalesForce.
  • Show more

Marketing research coordinator vs market research analyst skills

Common marketing research coordinator skills
  • Market Research, 14%
  • Analyze Data, 11%
  • Marketing Campaigns, 8%
  • Research Data, 7%
  • Research Projects, 6%
  • Press Releases, 5%
Common market research analyst skills
  • PowerPoint, 8%
  • Data Analysis, 8%
  • SPSS, 5%
  • Market Research, 5%
  • Data Collection, 4%
  • Market Trends, 3%

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