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The differences between marketing research coordinators and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research coordinator and a market research analyst. Additionally, a marketing research coordinator has an average salary of $57,307, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a marketing research coordinator include market research, analyze data and marketing campaigns. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.
| Marketing Research Coordinator | Market Research Analyst | |
| Yearly salary | $57,307 | $51,688 |
| Hourly rate | $27.55 | $24.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 132,337 | 71,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing research coordinators and market research analysts have different pay scales, as shown below.
| Marketing Research Coordinator | Market Research Analyst | |
| Average salary | $57,307 | $51,688 |
| Salary range | Between $42,000 And $78,000 | Between $36,000 And $73,000 |
| Highest paying City | New York, NY | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Northern Trust | Imply |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing research coordinator and a market research analyst in terms of educational background:
| Marketing Research Coordinator | Market Research Analyst | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing research coordinators' and market research analysts' demographics:
| Marketing Research Coordinator | Market Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 30.2% Female, 69.8% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |