Marketing research coordinator vs marketing administrator

The differences between marketing research coordinators and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research coordinator and a marketing administrator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $57,307 average annual salary of a marketing research coordinator.

The top three skills for a marketing research coordinator include market research, analyze data and marketing campaigns. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Marketing research coordinator vs marketing administrator overview

	Marketing Research Coordinator	Marketing Administrator
Yearly salary	$57,307	$68,147
Hourly rate	$27.55	$32.76
Growth rate	19%	19%
Number of jobs	132,337	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 70%
Average age	37	37
Years of experience	6	6

Marketing research coordinator vs marketing administrator salary

Marketing research coordinators and marketing administrators have different pay scales, as shown below.

	Marketing Research Coordinator	Marketing Administrator
Average salary	$57,307	$68,147
Salary range	Between $42,000 And $78,000	Between $46,000 And $99,000
Highest paying City	New York, NY	Dover, DE
Highest paying state	Washington	Alaska
Best paying company	Northern Trust	Fox News
Best paying industry	Finance	Finance

Differences between marketing research coordinator and marketing administrator education

There are a few differences between a marketing research coordinator and a marketing administrator in terms of educational background:

	Marketing Research Coordinator	Marketing Administrator
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing research coordinator vs marketing administrator demographics

Here are the differences between marketing research coordinators' and marketing administrators' demographics:

	Marketing Research Coordinator	Marketing Administrator
Average age	37	37
Gender ratio	Male, 30.2% Female, 69.8%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing research coordinator and marketing administrator duties and responsibilities

Marketing research coordinator example responsibilities.

Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Design PowerPoint presentations, marketing materials and publications.
Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint
Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing research coordinator vs marketing administrator skills

Common marketing research coordinator skills

Market Research, 14%
Analyze Data, 11%
Marketing Campaigns, 8%
Research Data, 7%
Research Projects, 6%
Press Releases, 5%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Business and Financial Industry
Marketing Research Coordinator
Marketing Research Coordinator vs Marketing Administrator

Updated January 8, 2025

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