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Marketing research coordinator vs marketing analyst

The differences between marketing research coordinators and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research coordinator and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $57,307 average annual salary of a marketing research coordinator.

The top three skills for a marketing research coordinator include market research, analyze data and marketing campaigns. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Marketing research coordinator vs marketing analyst overview

Marketing Research CoordinatorMarketing Analyst
Yearly salary$57,307$59,380
Hourly rate$27.55$28.55
Growth rate19%19%
Number of jobs132,33795,650
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Average age3737
Years of experience66

Marketing research coordinator vs marketing analyst salary

Marketing research coordinators and marketing analysts have different pay scales, as shown below.

Marketing Research CoordinatorMarketing Analyst
Average salary$57,307$59,380
Salary rangeBetween $42,000 And $78,000Between $41,000 And $84,000
Highest paying CityNew York, NYSeattle, WA
Highest paying stateWashingtonWashington
Best paying companyNorthern TrustMeta
Best paying industryFinanceFinance

Differences between marketing research coordinator and marketing analyst education

There are a few differences between a marketing research coordinator and a marketing analyst in terms of educational background:

Marketing Research CoordinatorMarketing Analyst
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing research coordinator vs marketing analyst demographics

Here are the differences between marketing research coordinators' and marketing analysts' demographics:

Marketing Research CoordinatorMarketing Analyst
Average age3737
Gender ratioMale, 30.2% Female, 69.8%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing research coordinator and marketing analyst duties and responsibilities

Marketing research coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Design PowerPoint presentations, marketing materials and publications.
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint

Marketing analyst example responsibilities.

  • Train users; manage change requests/defects, UAT, and provide post production support.
  • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
  • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
  • Investigate questionable sales leads within SalesForce.com.
  • Manage multiple SQL databases and deliver data analysis and business reports.
  • Show more

Marketing research coordinator vs marketing analyst skills

Common marketing research coordinator skills
  • Market Research, 14%
  • Analyze Data, 11%
  • Marketing Campaigns, 8%
  • Research Data, 7%
  • Research Projects, 6%
  • Press Releases, 5%
Common marketing analyst skills
  • Digital Marketing, 8%
  • SQL, 5%
  • Google Analytics, 5%
  • Marketing Campaigns, 5%
  • PowerPoint, 4%
  • CRM, 4%

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