Marketing research specialist vs marketing analyst

The differences between marketing research specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research specialist and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $53,928 average annual salary of a marketing research specialist.

The top three skills for a marketing research specialist include research projects, access database and primary market research. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Marketing research specialist vs marketing analyst overview

	Marketing Research Specialist	Marketing Analyst
Yearly salary	$53,928	$59,380
Hourly rate	$25.93	$28.55
Growth rate	19%	19%
Number of jobs	122,259	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

Marketing research specialist vs marketing analyst salary

Marketing research specialists and marketing analysts have different pay scales, as shown below.

	Marketing Research Specialist	Marketing Analyst
Average salary	$53,928	$59,380
Salary range	Between $35,000 And $81,000	Between $41,000 And $84,000
Highest paying City	Seattle, WA	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	Capital Group	Meta
Best paying industry	Finance	Finance

Differences between marketing research specialist and marketing analyst education

There are a few differences between a marketing research specialist and a marketing analyst in terms of educational background:

	Marketing Research Specialist	Marketing Analyst
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing research specialist vs marketing analyst demographics

Here are the differences between marketing research specialists' and marketing analysts' demographics:

	Marketing Research Specialist	Marketing Analyst
Average age	37	37
Gender ratio	Male, 38.0% Female, 62.0%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.4% White, 66.4% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing research specialist and marketing analyst duties and responsibilities

Marketing research specialist example responsibilities.

Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
Analyze customer-specific results to demonstrate ROI and justify program continuation and growth.
Collaborate with marketing team on customer-facing PowerPoint presentation detailing portal's key features.
Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Marketing research specialist vs marketing analyst skills

Common marketing research specialist skills

Research Projects, 19%
Access Database, 12%
Primary Market Research, 10%
Competitive Intelligence, 9%
Data Analysis, 5%
Press Releases, 5%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Marketing Research Specialist
Marketing Research Specialist vs Marketing Analyst

Updated January 8, 2025

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