Marketing research specialist vs marketing communications specialist

The differences between marketing research specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research specialist and a marketing communications specialist. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $53,928 average annual salary of a marketing research specialist.

The top three skills for a marketing research specialist include research projects, access database and primary market research. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

Marketing research specialist vs marketing communications specialist overview

	Marketing Research Specialist	Marketing Communications Specialist
Yearly salary	$53,928	$53,993
Hourly rate	$25.93	$25.96
Growth rate	19%	19%
Number of jobs	122,259	95,444
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 79%
Average age	37	37
Years of experience	6	6

Marketing research specialist vs marketing communications specialist salary

Marketing research specialists and marketing communications specialists have different pay scales, as shown below.

	Marketing Research Specialist	Marketing Communications Specialist
Average salary	$53,928	$53,993
Salary range	Between $35,000 And $81,000	Between $36,000 And $80,000
Highest paying City	Seattle, WA	Seattle, WA
Highest paying state	Washington	Delaware
Best paying company	Capital Group	Apple
Best paying industry	Finance	Technology

Differences between marketing research specialist and marketing communications specialist education

There are a few differences between a marketing research specialist and a marketing communications specialist in terms of educational background:

	Marketing Research Specialist	Marketing Communications Specialist
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 79%
Most common major	Business	Communication
Most common college	University of Georgia	Northwestern University

Marketing research specialist vs marketing communications specialist demographics

Here are the differences between marketing research specialists' and marketing communications specialists' demographics:

	Marketing Research Specialist	Marketing Communications Specialist
Average age	37	37
Gender ratio	Male, 38.0% Female, 62.0%	Male, 28.0% Female, 72.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.4% White, 66.4% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing research specialist and marketing communications specialist duties and responsibilities

Marketing research specialist example responsibilities.

Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
Analyze customer-specific results to demonstrate ROI and justify program continuation and growth.
Collaborate with marketing team on customer-facing PowerPoint presentation detailing portal's key features.
Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing communications specialist example responsibilities.

Accomplish increasing the number of followers for the company's twitter account.
Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
Monitor and manage general company email address and company LinkedIn page
Lead information management, collaboration, CRM, and business intelligence initiatives.
Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.

Marketing research specialist vs marketing communications specialist skills

Common marketing research specialist skills

Research Projects, 19%
Access Database, 12%
Primary Market Research, 10%
Competitive Intelligence, 9%
Data Analysis, 5%
Press Releases, 5%

Common marketing communications specialist skills

Digital Marketing, 8%
Project Management, 7%
Graphic Design, 7%
Web Content, 6%
Press Releases, 5%
Marketing Campaigns, 5%

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Marketing Research Specialist
Marketing Research Specialist vs Marketing Communications Specialist

Updated January 8, 2025

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