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The differences between marketing services managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and a marketing communications manager. Additionally, a marketing services manager has an average salary of $117,977, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Marketing Services Manager | Marketing Communications Manager | |
| Yearly salary | $117,977 | $84,146 |
| Hourly rate | $56.72 | $40.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,503 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Marketing services managers and marketing communications managers have different pay scales, as shown below.
| Marketing Services Manager | Marketing Communications Manager | |
| Average salary | $117,977 | $84,146 |
| Salary range | Between $88,000 And $156,000 | Between $60,000 And $117,000 |
| Highest paying City | Beaverton, OR | San Francisco, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | Starz | Boston Consulting Group |
| Best paying industry | Professional | Finance |
There are a few differences between a marketing services manager and a marketing communications manager in terms of educational background:
| Marketing Services Manager | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing services managers' and marketing communications managers' demographics:
| Marketing Services Manager | Marketing Communications Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |