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The differences between marketing services managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and a product marketing manager. Additionally, a marketing services manager has an average salary of $117,977, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Marketing Services Manager | Product Marketing Manager | |
| Yearly salary | $117,977 | $112,220 |
| Hourly rate | $56.72 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,503 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Marketing services managers and product marketing managers have different pay scales, as shown below.
| Marketing Services Manager | Product Marketing Manager | |
| Average salary | $117,977 | $112,220 |
| Salary range | Between $88,000 And $156,000 | Between $83,000 And $149,000 |
| Highest paying City | Beaverton, OR | San Bruno, CA |
| Highest paying state | Nevada | California |
| Best paying company | Starz | Credit Karma |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing services manager and a product marketing manager in terms of educational background:
| Marketing Services Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing services managers' and product marketing managers' demographics:
| Marketing Services Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |