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Marketing team leader vs events marketing manager

The differences between marketing team leaders and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and an events marketing manager. Additionally, an events marketing manager has an average salary of $80,575, which is higher than the $67,150 average annual salary of a marketing team leader.

The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Marketing team leader vs events marketing manager overview

Marketing Team LeaderEvents Marketing Manager
Yearly salary$67,150$80,575
Hourly rate$32.28$38.74
Growth rate10%10%
Number of jobs132,966113,348
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 83%
Average age3939
Years of experience1010

What does a marketing team leader do?

A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

Marketing team leader vs events marketing manager salary

Marketing team leaders and events marketing managers have different pay scales, as shown below.

Marketing Team LeaderEvents Marketing Manager
Average salary$67,150$80,575
Salary rangeBetween $42,000 And $106,000Between $59,000 And $108,000
Highest paying CityBoston, MASan Francisco, CA
Highest paying stateConnecticutCalifornia
Best paying companyNVIDIAMeta
Best paying industryProfessionalTechnology

Differences between marketing team leader and events marketing manager education

There are a few differences between a marketing team leader and an events marketing manager in terms of educational background:

Marketing Team LeaderEvents Marketing Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing team leader vs events marketing manager demographics

Here are the differences between marketing team leaders' and events marketing managers' demographics:

Marketing Team LeaderEvents Marketing Manager
Average age3939
Gender ratioMale, 45.7% Female, 54.3%Male, 25.4% Female, 74.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing team leader and events marketing manager duties and responsibilities

Marketing team leader example responsibilities.

  • Manage annual $60K marketing budget expenditures to maximize brand awareness and ROI.
  • Achieve 83K web page views , 2.7M Twitter followers , 6.6K YouTube views through creative and compelling think leadership content.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Maintain property specific Facebook fan pages for social media marketing.
  • Employ SEO tactics such as meta descriptions and keywords to optimize the visibility of the site.
  • Create and drive SEO & PPC strategies for clients and work on escalate accounts with team.
  • Show more

Events marketing manager example responsibilities.

  • Generate and manage new corporate business for this NYC club/venue.
  • Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
  • Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
  • Manage internal communication for Intranet site.
  • Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
  • Manage CRM program including development and enforcement of internal protocols and database management.
  • Show more

Marketing team leader vs events marketing manager skills

Common marketing team leader skills
  • Digital Marketing, 12%
  • Work Ethic, 11%
  • Lead Generation, 9%
  • Market Research, 5%
  • SEO, 4%
  • Photoshop, 4%
Common events marketing manager skills
  • Digital Marketing, 7%
  • Event Planning, 6%
  • Project Management, 6%
  • ROI, 6%
  • Event Management, 5%
  • Trade Shows, 5%

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