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The differences between marketing team leaders and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $67,150 average annual salary of a marketing team leader.
The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Marketing Team Leader | Head Of Marketing | |
| Yearly salary | $67,150 | $137,829 |
| Hourly rate | $32.28 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 132,966 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Marketing team leaders and heads of marketing have different pay scales, as shown below.
| Marketing Team Leader | Head Of Marketing | |
| Average salary | $67,150 | $137,829 |
| Salary range | Between $42,000 And $106,000 | Between $93,000 And $203,000 |
| Highest paying City | Boston, MA | Seattle, WA |
| Highest paying state | Connecticut | Washington |
| Best paying company | NVIDIA | Meta |
| Best paying industry | Professional | Media |
There are a few differences between a marketing team leader and a head of marketing in terms of educational background:
| Marketing Team Leader | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing team leaders' and heads of marketing' demographics:
| Marketing Team Leader | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |