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The differences between marketing team leaders and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $67,150 average annual salary of a marketing team leader.
The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Marketing Team Leader | Online Marketing Manager | |
| Yearly salary | $67,150 | $96,212 |
| Hourly rate | $32.28 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 132,966 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Marketing team leaders and online marketing managers have different pay scales, as shown below.
| Marketing Team Leader | Online Marketing Manager | |
| Average salary | $67,150 | $96,212 |
| Salary range | Between $42,000 And $106,000 | Between $69,000 And $133,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Connecticut | Washington |
| Best paying company | NVIDIA | Meta |
| Best paying industry | Professional | Utilities |
There are a few differences between a marketing team leader and an online marketing manager in terms of educational background:
| Marketing Team Leader | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing team leaders' and online marketing managers' demographics:
| Marketing Team Leader | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |