Marketing writer vs content writer

The differences between marketing writers and content writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a marketing writer and a content writer. Additionally, a marketing writer has an average salary of $60,693, which is higher than the $58,918 average annual salary of a content writer.

The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a content writer are digital marketing, wordpress, and web content.

Marketing writer vs content writer overview

	Marketing Writer	Content Writer
Yearly salary	$60,693	$58,918
Hourly rate	$29.18	$28.33
Growth rate	4%	4%
Number of jobs	86,109	19,621
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 77%
Average age	42	42
Years of experience	2	2

What does a marketing writer do?

Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.

What does a content writer do?

The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.

Marketing writer vs content writer salary

Marketing writers and content writers have different pay scales, as shown below.

	Marketing Writer	Content Writer
Average salary	$60,693	$58,918
Salary range	Between $36,000 And $101,000	Between $40,000 And $84,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Pacific Investment Management Company LLC	Cisco
Best paying industry	Technology	Finance

Differences between marketing writer and content writer education

There are a few differences between a marketing writer and a content writer in terms of educational background:

	Marketing Writer	Content Writer
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 77%
Most common major	English	English
Most common college	Massachusetts Institute of Technology	Massachusetts Institute of Technology

Marketing writer vs content writer demographics

Here are the differences between marketing writers' and content writers' demographics:

	Marketing Writer	Content Writer
Average age	42	42
Gender ratio	Male, 41.3% Female, 58.7%	Male, 39.8% Female, 60.2%
Race ratio	Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between marketing writer and content writer duties and responsibilities

Marketing writer example responsibilities.

Research and write articles, organize photoshoots, manage proofreading process and provide creative feedback to designer.
Manage publication review process, including technical and editorial review by in-house and outside reviewers.
Provide comprehensive research, analysis, and copywriting for brokers' property listings.
Copy writing, editing and proofreading for direct mail, print collateral and website content.
Direct successful SEO and link-building campaign to increase the website's credibility and drive traffic.
Work with a team to prepare the launch of three sites and provide SEO recommendations where necessary.

Content writer example responsibilities.

Implement and manage Salesforce and Marketo for client to establish lead nurturing campaigns.
Maintain guest blogging strategy and policies to achieve a consistently diverse authorship and to grow readership.
Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
Collaborate with overseas team and manage documents using SharePoint to conceptualize and generate new marketing content.
Produce a wide array of literature ranging from poetry to short stories.

Marketing writer vs content writer skills

Common marketing writer skills

Digital Marketing, 17%
Content Marketing, 12%
WordPress, 10%
Web Content, 7%
Proofreading, 4%
Subject Matter Experts, 4%

Common content writer skills

Digital Marketing, 10%
WordPress, 9%
Web Content, 6%
Blog Posts, 6%
Digital Content, 3%
Content Marketing, 3%

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Marketing Writer
Marketing Writer vs Content Writer

Updated January 8, 2025

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