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The differences between marketing writers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a marketing communications manager has an average salary of $84,146, which is higher than the $60,693 average annual salary of a marketing writer.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Marketing Writer | Marketing Communications Manager | |
| Yearly salary | $60,693 | $84,146 |
| Hourly rate | $29.18 | $40.45 |
| Growth rate | 4% | 10% |
| Number of jobs | 86,109 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 2 | 10 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Marketing writers and marketing communications managers have different pay scales, as shown below.
| Marketing Writer | Marketing Communications Manager | |
| Average salary | $60,693 | $84,146 |
| Salary range | Between $36,000 And $101,000 | Between $60,000 And $117,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Pacific Investment Management Company LLC | Boston Consulting Group |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing writer and a marketing communications manager in terms of educational background:
| Marketing Writer | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | English | Communication |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between marketing writers' and marketing communications managers' demographics:
| Marketing Writer | Marketing Communications Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |