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The differences between marketing writers and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a marketing writer has an average salary of $60,693, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Marketing Writer | Marketing Communications Specialist | |
| Yearly salary | $60,693 | $53,993 |
| Hourly rate | $29.18 | $25.96 |
| Growth rate | 4% | 19% |
| Number of jobs | 86,109 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Marketing writers and marketing communications specialists have different pay scales, as shown below.
| Marketing Writer | Marketing Communications Specialist | |
| Average salary | $60,693 | $53,993 |
| Salary range | Between $36,000 And $101,000 | Between $36,000 And $80,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Delaware |
| Best paying company | Pacific Investment Management Company LLC | Apple |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing writer and a marketing communications specialist in terms of educational background:
| Marketing Writer | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Most common major | English | Communication |
| Most common college | Massachusetts Institute of Technology | Northwestern University |
Here are the differences between marketing writers' and marketing communications specialists' demographics:
| Marketing Writer | Marketing Communications Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |