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The differences between marketing writers and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $60,693 average annual salary of a marketing writer.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Writer | Marketing Executive | |
| Yearly salary | $60,693 | $73,499 |
| Hourly rate | $29.18 | $35.34 |
| Growth rate | 4% | 10% |
| Number of jobs | 86,109 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Average age | 42 | 39 |
| Years of experience | 2 | 10 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing writers and marketing executives have different pay scales, as shown below.
| Marketing Writer | Marketing Executive | |
| Average salary | $60,693 | $73,499 |
| Salary range | Between $36,000 And $101,000 | Between $49,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Nevada |
| Best paying company | Pacific Investment Management Company LLC | Microsoft |
| Best paying industry | Technology | Retail |
There are a few differences between a marketing writer and a marketing executive in terms of educational background:
| Marketing Writer | Marketing Executive | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Most common major | English | Business |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between marketing writers' and marketing executives' demographics:
| Marketing Writer | Marketing Executive | |
| Average age | 42 | 39 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |