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The differences between marketing writers and social media content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a social media content manager takes usually requires 8-10 years. Additionally, a marketing writer has an average salary of $60,693, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a social media content manager are social media marketing, digital marketing, and instagram.
| Marketing Writer | Social Media Content Manager | |
| Yearly salary | $60,693 | $54,354 |
| Hourly rate | $29.18 | $26.13 |
| Growth rate | 4% | 10% |
| Number of jobs | 86,109 | 69,077 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 2 | 10 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
Marketing writers and social media content managers have different pay scales, as shown below.
| Marketing Writer | Social Media Content Manager | |
| Average salary | $60,693 | $54,354 |
| Salary range | Between $36,000 And $101,000 | Between $31,000 And $92,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | California | - |
| Best paying company | Pacific Investment Management Company LLC | - |
| Best paying industry | Technology | - |
There are a few differences between a marketing writer and a social media content manager in terms of educational background:
| Marketing Writer | Social Media Content Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | English | Communication |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between marketing writers' and social media content managers' demographics:
| Marketing Writer | Social Media Content Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |