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The differences between media consultants and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media consultant, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a media consultant has an average salary of $53,443, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a media consultant include website development, facebook and twitter. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Media Consultant | Marketing Coordinator | |
| Yearly salary | $53,443 | $48,326 |
| Hourly rate | $25.69 | $23.23 |
| Growth rate | 8% | 19% |
| Number of jobs | 28,768 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Media consultants and marketing coordinators have different pay scales, as shown below.
| Media Consultant | Marketing Coordinator | |
| Average salary | $53,443 | $48,326 |
| Salary range | Between $32,000 And $89,000 | Between $34,000 And $67,000 |
| Highest paying City | Washington, DC | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | iHeartMedia | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between a media consultant and a marketing coordinator in terms of educational background:
| Media Consultant | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between media consultants' and marketing coordinators' demographics:
| Media Consultant | Marketing Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 50.3% Female, 49.7% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |