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The differences between media managers and social media marketers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a media manager, becoming a social media marketer takes usually requires 4-6 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $51,505 average annual salary of a social media marketer.
The top three skills for a media manager include digital marketing, kpis and media planning. The most important skills for a social media marketer are facebook, instagram, and social media marketing.
| Media Manager | Social Media Marketer | |
| Yearly salary | $96,475 | $51,505 |
| Hourly rate | $46.38 | $24.76 |
| Growth rate | 10% | 19% |
| Number of jobs | 110,888 | 52,486 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
A social media marketer utilizes online platforms for marketing campaigns and projects. They typically perform market research and analysis to find opportunities and trends, identify the target audience, develop marketing plans and strategies according to the projects' needs, coordinate with content specialists and graphic designers, create marketing materials, and monitor the progress of all operations. There are also instances where they prepare and present reports to managers. Moreover, as a social media marketer, it is essential to have attention to detail and be proactive at dealing with issues.
Media managers and social media marketers have different pay scales, as shown below.
| Media Manager | Social Media Marketer | |
| Average salary | $96,475 | $51,505 |
| Salary range | Between $66,000 And $140,000 | Between $36,000 And $71,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | Pennsylvania | - |
| Best paying company | Meta | - |
| Best paying industry | Automotive | - |
There are a few differences between a media manager and a social media marketer in terms of educational background:
| Media Manager | Social Media Marketer | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between media managers' and social media marketers' demographics:
| Media Manager | Social Media Marketer | |
| Average age | 39 | 37 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 43.6% Female, 56.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |